Museum of Brands’ Customer Profiling Workshop
Enjoy this workshop from the Museum of Brands where students discover how and why brands develop a customer profile.
About.
Students discover how and why brands develop a customer profile. While working on a given product, students produce an in-depth profile of both its typical customer and an alternative customer. Students then create posters to compare the needs of these different markets, thus improving their understanding of how a brand might position itself.
Key Information.

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