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Students discover how and why brands develop a customer profile. While working on a given product, students produce an in-depth profile of both its typical customer and an alternative customer. Students then create posters to compare the needs of these different markets, thus improving their understanding of how a brand might position itself.

Key info

Suitable for: KS4, KS5, Higher

Age Groups: 14-16, Post 16

Subjects: Art & Design, Business, PSHE

Topics: Business operations, Careers, Consumer History, Creative Media Practice, Graphic Design, Print Based Media, Team Building

Type: At Venue

Duration: 1 hour

Cost: £225 for 15 students + 3 staff (Additional students £15, additional staff £8.10)

Dates: Ongoing

Min. Group Size: 10

Max. Group Size: 25

SEND: Yes - suitable for students with SEND

We regularly check that the costs and information are the latest and most up-to-date. However, please contact us directly if you need any further information or have a particular question. Unless specified otherwise, all prices include VAT.

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